Since the 1980s Augusta Street businesses, in Greenville SC, have come together to kick off the holidays with family-friendly festivities. Augusta Road Business Association (ARBA) will be hosting its Annual Holiday Open House this year on Sunday, November 17, 2024, from 1:00 to 5:00 pm. Businesses on Augusta keep this tradition alive by hosting festivities, sales, contests, specials, carriage rides, sweet treats, and more. Come to shop the sales, create a wish list, bring your family for the festivities, and have your little ones start the holiday magic of the season on Augusta Street. Mom and Dad will be happy to know that Santa is coming!
