Augusta Road Business Association (ARBA) will be hosting its Annual Holiday Open House this year on Sunday, November 12, 2023, from 1:00 to 5:00 pm. This celebration has been taking place on historic Augusta Street in Greenville, SC since the '80s. Businesses on Augusta keep this tradition alive by hosting festivities, sales, contests, specials, and sweet treats. Mom and Dad will be happy to know that Santa is coming!